Market Research & Lead Generation Analyst
Location | Belgrade R&D |
Department | Marketing Dept. |
Seniority | Junior Level |
Education | Bachelor or above |
Languages | English |
Role Overview:
You will play a key role in identifying and profiling high-potential customer companies. This is a data-driven, research-heavy position that supports both marketing and sales efforts. You’ll help build and maintain prospect lists, uncover industry trends, and surface insights that guide campaign and outreach strategies.
Key Responsibilities:
- Research target markets, industries, and company types that align with our Ideal Customer Profile (ICP).
- Identify key decision-makers within target accounts using tools like LinkedIn, ZoomInfo, Apollo, or similar platforms.
- Develop and maintain high-quality prospect lists for outbound marketing and sales initiatives.
- Collaborate with the marketing, product management and sales teams to ensure alignment on target audience criteria.
- Stay up to date with market trends, competitor activity, and emerging opportunities.
- Support list segmentation and campaign targeting across various channels (email, social, events, etc.).
- Clean, update, and enrich CRM and database records to ensure data accuracy.
- Track and report on prospecting efforts and contribute to optimization of lead and demand generation workflows.
Qualifications:
- 1–3 years of experience in market research, lead generation, sales/marketing operations, or related role.
- Familiarity with lead sourcing tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, etc.
- Experience working with CRMs (e.g., Salesforce, HubSpot).
- Analytical mindset with strong attention to detail.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, international, collaborative environment.
- Bonus: Experience in B2B tech, SaaS, or enterprise sales environments.
Why Join Us:
- Be a core part of a growing marketing team.
- Competitive salary and benefits.
- Opportunity to learn, grow, and make a measurable impact.
Ready to help us connect with our future customers?
Apply today with your resume and a brief note on why this role excites you.
Apply Now