Market Research & Lead Generation Analyst

Role Overview:

You will play a key role in identifying and profiling high-potential customer companies. This is a data-driven, research-heavy position that supports both marketing and sales efforts. You’ll help build and maintain prospect lists, uncover industry trends, and surface insights that guide campaign and outreach strategies.

Key Responsibilities:

• Research target markets, industries, and company types that align with our Ideal Customer Profile (ICP)
• Identify key decision-makers within target accounts using tools like LinkedIn, ZoomInfo, Apollo, or similar platforms
• Develop and maintain high-quality prospect lists for outbound marketing and sales initiatives
• Collaborate with the marketing, product management and sales teams to ensure alignment on target audience criteria
• Stay up to date with market trends, competitor activity, and emerging opportunities
• Support list segmentation and campaign targeting across various channels (email, social, events, etc.)
• Clean, update, and enrich CRM and database records to ensure data accuracy
• Track and report on prospecting efforts and contribute to optimization of lead and demand generation workflows

Qualifications:

• 1–3 years of experience in market research, lead generation, sales/marketing operations, or related role
• Familiarity with lead sourcing tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, etc.
• Experience working with CRMs (e.g., Salesforce, HubSpot)
• Analytical mindset with strong attention to detail
• Excellent written and verbal communication skills
• Ability to thrive in a fast-paced, international, collaborative environment
• Bonus: Experience in B2B tech, SaaS, or enterprise sales environments

Why Join Us:

• Be a core part of a growing marketing team
• Competitive salary and benefits
• Opportunity to learn, grow, and make a measurable impact

Ready to help us connect with our future customers?
Apply today with your resume and a brief note on why this role excites you.