Nicholas Xu
Vice President of Sales, China
Nicholas Xu is the Vice President of Sales, China at Quectel. He joined Quectel in January 2012 as Regional Sales Director, a role he held until December 2019. From January 2020 to May 2025, he served as Deputy General Manager, before being promoted to his current position in June 2025, where he oversees sales management across the Chinese market.
Nicholas brings extensive experience in sales management, combining sharp market insight with exceptional leadership. He has consistently aligned the company’s offerings with evolving customer needs in the IoT industry, contributing to remarkable sales growth.
With a forward-thinking strategic vision, Nicholas anticipates industry trends, formulates and executes effective sales strategies, and continues to enhance Quectel’s competitive edge in key sectors such as wireless communications and smart technology.