Digital signage
The use of digital signage is increasing in many of the spaces we all frequent, such as in public spaces, shopping complexes, transport networks, and workplaces. Technology is also evolving to enable digital signs to deliver increasingly sophisticated, targeted, and adaptive communication. The on-the-ground impacts of these improvements are also clear. For example, people are four times more likely to engage with a digital sign than a static display. Furthermore, they are more likely to retain the information they see. In fact, 55% of people can recall a digital sign message a week after seeing it.
$45.94bn
Value of the global digital signage market by 2030
8.1%
Growth per year from 2025 onwards
55%
of people able to recall digital sign messaging a week later
Digital signage has become a common sight rather than a novelty. It is widely used across all sectors, and strong year-on-year growth figures reflect this trend. Recent analysis predicts that the global digital signage market will reach $45.94 billion by 2030, growing at over 8% annually from 2025 onward.
Digital signage offers many advantages over traditional communication methods. It delivers dynamic, attention-grabbing messages that can be targeted to specific audiences and updated instantly. For example, in the retail industry, digital signage has been transformative in recent years, enabling more personalized, creative, and impactful ways to showcase promotions and products. Overall, its use has been shown to increase sales by 33%.
Retailers now use 4K and 8K visuals and ultra-wide LED walls to create immersive, experiential environments through signage displays. Technologies such as sensors, facial recognition, and augmented reality (AR) help brands capture attention and interact with customers more effectively. Content management systems can also use data to deliver highly personalized content. Retailers can provide personalized messages, implement dynamic pricing, or otherwise offer more targeted and adaptive information through displays.
As the IoT era advances and 5G becomes ubiquitous, digital signage will become an integral part of our environment.
Public authorities also use digital signage to relay critical information more quickly and effectively. Improved controls also allow operators to adjust messaging rapidly in response to changing circumstances, such as shifts in public behavior or environmental conditions. Similarly, public venues, educational institutions, and healthcare facilities rely on digital signage to disseminate important information swiftly and effectively.
In workplaces, businesses can use digital signage in a huge variety of ways, such as to make environments safer, more productive, or more enjoyable. Displays may relay important safety messages at critical moments, for example. In lobbies, break rooms, and other common areas, displays can provide entertainment or highlight key company events. Otherwise, they might allow staff to search for helpful information. Businesses may also use signs to improve operational processes, such as to simplify restocking procedures or direct work operations
Quectel’s durable, compliant, and multifunctional modules support the development of the next generation of digital signage. Our modules provide:
A wide range of internet protocols, industry-standard interfaces, and functionalities
Wide temperature ranges to ensure durability in harsh environments
MIMO technology, which greatly reduces errors and boosts data speeds
Backward network compatibility to enable coverage in remote areas
As we proceed further into the IoT era and as 5G becomes better established, we can expect digital signage to become a staple component of smart cities and other environments. We can also expect digital signage to offer increasingly sophisticated messaging and interactive services.
For example, as vehicles become intelligently connected to their surroundings via cellular vehicle-to-everything (C-V2X) technology, designers will make advances. Devices will be able to communicate with each other and the local environment to enable real-time updates on weather, navigation, and relevant local news via signage and billboards, for example. In turn, advertisers will make use of vehicle and handset data to project far more targeted advertising on digital billboards.
Quectel is well-placed to support the growth of the digital signage industry by providing a vast range of durable and compliant 4G, 5G, and LPWA modules. We also support compact IoT antennas, including multi-antenna solutions, to connect signage in any location on earth. Whatever the application, our products ensure digital signage is performing to the highest possible standard.
We also benefit from the largest research and development team in the industry, which allows us to keep our customers up to date with the latest developments. In turn, this enables them to ensure their aims are realized. To view our range of modules, please visit our product selector or contact us directly.
