Research, analyze and track for shortrange wireless market (focusing on Wi-Fi/BT, but also other technologies like UWB, millimeter wave, Lora, etc.), and generate demand research reports.
Accurately extract new industry demands and customer requirements, complete product demand analysis and product definition, make leading position on product portfolio side.
Correctly judge the new market trend and be able to conduct detailed analysis of competitors in real time. Analyze cost competitiveness, guide the formulation of product strategies/ roadmaps, and ultimately promote the success of product selling.
Cooperate with local sales managers to secure short range products are best fit to market, support sales managers to obtain major customers or key projects through product side.
Responsible for the promotion of new products to the market.
Prepare training tools and training materials, educate sales and channels by the way of online and offline.
Cooperate with eco system partners and build partner relationships.
Required Education, Experience and Competencies:
Bachelor degree in communication, electronics, computer and other related majors, with at least 5 years work experience, including more than 3 years work experience in product manager/product marketing/technical sales/BD
Relevant experience in short range IC/module/ODM, and various short range communication IOT devices is preferred. Such as WiFi/Bluetooth/UWB/Lora/…
Project management, business development experience is preferred
Strong market analysis and judgment ability, good communication and cooperation ability, and good user service consciousness
Strong learning ability, excellent innovation and Self-motivated, and good organization and planning skills
